Ad Hoc Infinity Zucchetti: the ERP solution to optimize business management

Ad Hoc Infinity by Zucchetti is an ERP platform designed to improve customer relationship management and simplify the control of business processes. Thanks to its modular and configurable architecture, this solution meets the needs of companies of all sectors and sizes.
With Ad Hoc Infinity, you can centralize information and automate operational flows, effectively managing all phases of the customer life cycle, from pre-sales to post-sales.i Infinity; these names flow into the work lists.

Main features

Ad Hoc Infinity offers advanced tools to increase efficiency and optimize business performance:

• Business Opportunity Management: Allows you to classify and monitor sales opportunities, providing structured data to support strategic decisions.
• Contact Management: Integrates analytics and reporting tools to identify and manage prospects and customers with the highest potential.
• Post-sales support: Streamlines the management of support tickets, contracts, and requests, ensuring an improved customer experience.
• Automated workflows: Implement customizable rules to reduce errors and speed up operational processes.

The platform stands out for its intuitive interface and perfect integration with other business tools, promoting seamless collaboration between sales and marketing departments.

Ad Hoc Infinity and Marketing Automation Integration

The integration between Ad Hoc Infinity and Marketing Automation creates a connected ecosystem, capable of valorizing the collected data and improving the personalization of campaigns.

Integration Features

• Tracking and analytics: Campaign results, such as open rates and clicks, are synced with Ad Hoc Infinity, providing a detailed overview of performance.
• Advanced contact segmentation: allows you to create customized lists directly on Ad Hoc Infinity using advanced filters. These lists are automatically transferred to the Marketing Automation system to be used in multi-channel campaigns.
• Lead Management: Leads acquired through landing pages, social campaigns or other digital initiatives are integrated into Ad Hoc Infinity, which verifies their quality through automatic deduplication and validation.

Practical applications

Case 1: Optimizing an email campaign

A company decides to promote a new service to a select group of customers:

• Segmentation: The most relevant customers are selected using Ad Hoc Infinity’s advanced filters.
• Campaign Creation: Data is transferred to the Marketing Automation platform for campaign personalization and planning.
• Analysis and follow-up: the results are analyzed on Ad Hoc Infinity to identify new prospects and initiate targeted actions by the sales team.

Case 2: Integration of new contacts

A company acquires leads through a lead generation campaign:

• Acquisition: Leads are collected and organized into dynamic segments on Marketing Automation.
• Import and validation: Ad Hoc Infinity imports data, ensuring alignment with existing records and compliance with GDPR regulations.
• Strategic Use: New contacts are inserted into sales pipelines or earmarked for future campaigns.
  

The benefits of integration

By combining the capabilities of Ad Hoc Infinity with those of Marketing Automation, companies get:

• Maggiore precisione: segmentazione mirata e analisi dettagliata migliorano l’efficacia delle campagne.
• Operational efficiency: Automatic synchronization reduces data management time.
• Optimized Collaboration: Marketing and sales work together thanks to shared real-time information.

The integration with Ad Hoc Infinity offers companies a strategic tool to improve performance, better manage customers and obtain a lasting competitive advantage.

Useful links and contacts

If you are not yet a customer of Infinity Zucchetti, here are some useful contents to request a commercial contact:

• If you want to know more about the AD HocInfinity and Marketing Automation integration: request a demo;