From Customer
data to Marketing
STRATEGY AUTOMATION EXPERIENCE PROCESS
Automation at the heart of your digital ecosystem.
From
Customer data
to Marketing
STRATEGY AUTOMATION EXPERIENCE PROCESS
Automation at the heart of your digital ecosystem.
Marketing Automation: what is
and what advantages for your business?
It is technology that can activate strategic processes and automate repetitive actions,
allowing you to save time and optimize business costs.
Here are some of the main advantages:
Improves processes
Improves and automates communications to prospects and customers
Automatic scoring
Real-time lead qualification using automatic scoring systems
Save time
Automates repetitive actions while saving time
Communications
Retain your customers by personalizing communications and collecting structured feedback
Create your targets
Create specific targets by segmenting your database
Analytics
Keep track of results: metrics and KPi always available
Learn about the platform, tell us about your projects
MA – MARKETING AUTOMATION
Not a mailer, not a generic software but an integrated solution tailored to your business
COMPANIES
Nimbly manage B2B processes, communicate with prospects and customers effectively.
HOSPITALITY
Integrated with leading PMSs and beyond: harness the full potential of your data.
Want to see Marketing Automation in action?
SINGLE CUSTOMER VIEW
Every touchpoint is a source of knowledge about your customer base. Learn how to harness the power of corporate Zero and First Party Data.
- Behavioral data;
- GDPR & Privacy;
- Email messages;
- Metrics and Kpi;
- Target contact groups;
- Customer feedback;
- Products and services;
- Customer Journey;
OPTIMIZE YOUR BUSINESS
All your tools in one account
Too many tools, too much fragmented data? Here’s the solution you’ve been looking for.
Campaign Manager
Create customized email campaigns and take advantage of different campaign options based on your conversion goals: choose from dem campaigns, A/B testing and the innovative Communication Flow (true automated funnels that leverage multiple assets created in MA).
Drag&Drop Editor
The platform provides all the editors (drag&drop) you need: create Surveys, Landing Pages, Contact Forms, emails and more; start from scratch, or take advantage of the many templates available for a communication strategy that is always customized.
Create your own streams
Take advantage of the Automation section to automate repetitive messages, or to accompany a Lead to a final conversion action thanks to Workflows. Your company’s internal processes will be far smoother, and you will save a great deal of time.
Automatic clusters and targets
Go beyond the concept of a list: with MA you can segment your customer base from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets brings great benefits in terms of message responsiveness and business.
All touchpoints
The role of the marketer today has radically evolved: one has almost become a customer experience designers. For this reason, it is essential to leverage every business touchpoint with automated tools, precisely to be able to deliver the right message at the right time.
Campaign Manager
Create customized email campaigns and take advantage of different campaign options based on your conversion goals: choose from dem campaigns, A/B testing and the innovative Communication Flow (true automated funnels that leverage multiple assets created in MA).
Web Design Editor Drag&Drop
The platform provides all the editors (drag&drop) you need: create Surveys, Landing Pages, Contact Forms, emails and more; start from scratch, or take advantage of the many templates available for a communication strategy that is always customized.
Create your own streams
Take advantage of the Automation section to automate repetitive messages, or to accompany a Lead to a final conversion action thanks to Workflows. Your company’s internal processes will be far smoother, and you will save a great deal of time.
Automatic clusters and targets
Go beyond the concept of a list: with MA you can segment your customer base from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets brings great benefits in terms of message responsiveness and business.
All touchpoints
Go beyond the concept of a list: with MA you can segment your customer base from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets brings great benefits in terms of message responsiveness and business.
