What is Qualitando?
Qualitando is a tool that helps you promote products with intelligent questionnaires. Thanks to its features, you can know the real opinion of your audience in the facility and genuinely stimulate reviews and real-time feedback. The integration between Qualitando and Marketing Automation can give a boost to your marketing and sales activities, with a view to up-selling and cross-selling of services.
Qualitando’s main features:
- Newsletter;
- Hotspot Wi-Fi;
- Sondaggi, questionari, recensioni;
- Web App;
Qualitando and Marketing Automation
The primary integration between Qualitando and Marketing Automation concerns the Wi-Fi Hotspot functionality, considered one of the essential touchpoints for customer management in the facility.
The Guest’s connection to the hotspot, in fact, provides us with the information that the guest is in the room: in this way we can communicate with him by sending him a message aimed at promoting products and services capable of improving his stay experience.
Use Case: Marketing Automation Lead Lifecycle
With Marketing Automation you can manage the booking lifecycle from pre-stay to post-stay.
You can therefore personalize the guest experience at all stages: from when they book, before check-in and after check-out (for example, by sending a satisfaction survey with MA a few hours after the end of the stay).
The integration with the Qualitando Wi-Fi hotspot, furthermore, allows you to trigger coherent messages even when the guest is in the room: proposing services offered by the facility. The contact data are, furthermore, acquired in MA with explicit consent.
Info and useful links
Visit the Qualitando website here: https://www.qualitando.com/
Contact your Marketing Automation PM to activate this feature.