The integration between Marketing Automation and Sysdat PMS allows hotels to automate communications and personalize the guest experience starting from a solid and centralized data.
Every stay recorded in Sysdat becomes an opportunity to activate targeted relationship, loyalty and sales strategies, thanks to real-time synchronization with the data already present in the platform.
The personal data and reservations entered in Sysdat are automatically passed to Marketing Automation, feeding complete and always updated guest cards, immediately ready to activate segmentations, automations and customized campaigns.
Integration Features
Automatic data acquisition from Sysdat
All operational information – personal details, stay, duration, channel, expense – are synchronized without manual intervention. The flow is stable and always active: the PMS data is immediately available within Marketing Automation.
Complete and ready-to-use customer profiles
Each guest has a unique card that combines booking data with data already collected by MA: interactions with emails, expressed preferences, filled out forms, survey responses.
This allows you to personalize each communication based on real behaviors.
Advanced and dynamic segmentation
The data coming from Sysdat – such as frequency, seasonality or value of the stay – are integrated with the behavioral information already tracked in the platform.
You can thus create precise segments: regular guests, high-spending customers, business travelers, families, inactive guests to reactivate and many others.
Automations activated at every stage of the stay
The integration enables automatic flows at every stage of the stay, customized based on the booking data coming from Sysdat:
- Pre-stay: automatic confirmations, personalized reminders, preference collection, upgrade proposals
- During the stay: contextual communications, in-property promotions, quick surveys
- Post-stay: follow-up, satisfaction questionnaires, invitations to return, loyalty campaigns
Each flow is measurable and optimizable thanks to integrated reports on openings, clicks, compilations and conversions.
Loyalty programs activated by real behaviors
With management data synchronized from Sysdat, the Marketing Automation Loyalty module allows you to reward guests automatically and consistently.
Each customer is evaluated on the basis of concrete criteria – such as stays taken, cumulative spending or reference structure – and enters the loyalty program with exclusive benefits, automatic rewards and personalized communications.
The logics are entirely configurable: you can set levels, thresholds, prizes, reminders and rewards based on your structure’s objectives.
Benefits of Sysdat and Marketing Automation Integration
- Real-time data updates, without manual management
Every reservation registered in Sysdat automatically updates the guest profile on MA. - Complete profiles that can be activated at any time
The combination of management and digital data allows for in-depth and usable knowledge of the customer. - Automations active throughout the stay cycle
Each phase can be managed with automatic flows: pre-arrival, in the facility, post-stay, anniversaries, upgrades, points expirations. - Precise segmentation, more effective marketing
Real and updated data allow you to send more relevant messages, with higher opening and conversion rates.
Helpful resources and contacts
Every stay is an opportunity for communication and relationships.
Connect Sysdat to Marketing Automation and activate automatic flows that really speak to your guests, with the right message at the right time.