With the integration between Marketing Automation and Direct Holiday PMS, the information you manage in the management system – reservations, personal data, expenses, dates, channels – are automatically used to create complete and always updated guest sheets.
This data becomes immediately available to send personalized communications, build stronger relationships with your customers and automate every step of the stay, without having to do anything manually.
What does integration do?
Synchronization from PMS to Marketing Automation
The information recorded in Direct Holiday – name, stay dates, room, channel, amount – is automatically transmitted to Marketing Automation.
No manual loading, no duplication: the synchronization is constant, reliable, and keeps the database always updated.
Centralized and complete customer profiles
Each guest has a unique card that collects management and digital data: behaviors on email, expressed preferences, feedback, visit and stay history.
Everything is centralized, ready to be activated in automatic flows, segments and reports.
Smart and actionable segmentation
The combination of data from Direct Holiday and data tracked by MA allows you to build dynamic segments.
Each group can be activated in tailored communications, automatic flows or multi-channel campaigns.
Automate every phase of your stay
With the active integration, you can send automatic and personalized communications at any time in the relationship with the guest:
- Before arrival: confirmation emails, reminders, preference requests, upgrade proposals
- During your stay: messages about in-property services, quick surveys, promotions
- After departure: thanks, satisfaction surveys, invitations to return
Everything is handled automatically. You can easily track your results and improve your actions over time.
Real-world loyalty programs
With the Loyalty module, you can reward guests based on what they actually do.
Number of stays, average value, frequency, survey responses: each action feeds an automatic reward system.
Each customer can:
- scale levels
- receive exclusive benefits
- access personalized rewards
- receive automatic communications related to points, anniversaries or prizes achieved
Everything is activated based on configurable rules, certain data and customized logic.
The advantages for your structure
- No more manual updates
All data is automatically synchronized. Avoid mistakes, save time. - Complete and always available customer profiles
All information is in one place, always updated, ready to be used. - Automation throughout the entire stay cycle
From confirmation to loyalty, every communication can be scheduled and sent automatically. - More effective messages, more engaged customers
Send personalized and relevant content, built on real and always updated data. - Real, Measurable Loyalty
Every reward, upgrade, or benefit is tied to verifiable data. Every action is tracked, every return measurable.
Helpful resources and contacts
You already know your customers. Now you can talk to everyone in the right way.
Connect Direct Holiday to Marketing Automation and transform every stay into an opportunity to communicate better, build real loyalty and sell more.