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        • Designed for your business processes: personalize marketing communications, save time managing leads and customers with automation.

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INTEGRATIONS

Infinity CRM and Marketing Automation: come on a boost to your marketing campaigns!

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integrations

Infinity CRM and Marketing Automation: < br />Give a boost to your marketing campaigns!

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the processes

An integrated approach,< /strong>
in synergy between Marketing and Sales

The connector with the Infinity world of Zucchetti offers a seamless integration between Infinity CRM and Marketing Automation, optimizing collaboration between marketing and sales teams to achieve shared objectives.

This solution allows you to manage new leads, seize new opportunities from the customer base and build customer loyalty with advanced tools.

Tools such as eMail that can be customized via drag&drop editors, automated workflows, questionnaires and landing pages improve the synergy between the two teams, promoting targeted and high-performance strategies.

Infinity CRM and Marketing Automation together represent the key to boosting your business performance.

 

The Infinity Connector provides seamless integration between Infinity CRM and Marketing Automation, allowing marketing and sales teams to work together on shared goals. With this integration, they can align to manage leads, generate new opportunities from the customer base, and retain current customers.

Enabling this feature in Infinity settings allows you to easily connect the two platforms, allowing you to transfer contact lists, manage advanced marketing campaigns, and track visitor interactions. Tools such as customizable newsletters, automated workflows, questionnaires, and landing pages facilitate collaboration between the two teams, optimizing marketing and sales strategies.

This collaboration ensures that information is always up to date, allowing you to create personalized communications and improve the effectiveness of campaigns. Teams can share data and metrics in real time, obtaining a complete and accurate view of contacts and customers, facilitating relationship management and informed decisions based on factual data.

You can also activate it for

You can also activate it for

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What are the benefits of integration?

L’integrazione tra Infinity CRM e Marketing Automation offre numerosi vantaggi che possono
rivoluzionare il modo in cui gestisci le tue strategie di marketing:

Campaign Optimization

 

Create targeted campaigns towards personalized lists, based on detailed and always updated data

Process Automation

 

Automate complex workflows and send ad hoc communications saving time and resources

Data synchronization

 

Complete and accurate view of your contacts that guarantees always updated personal and GDPR information

Monitoring and analysis

 

Track your contacts’ actions and get detailed statistics to understand the best and most suitable strategies

Advanced customization

 

Segui il comportamento del tuo target, identifica gli interessi e invia loro contenuti rilevanti  

Operational and strategic efficiency

 

Centralized management simplifies the work of the internal team and reduces the risk of errors

data flow and processes

Optimize your marketing campaigns and improve the< strong> management of contacts

Sending messages and creating lists

When creating a marketing message on Infinity, you can select the "Marketing Automation" type and decide between Email Sending, A/B Testing or Communication Flow. You can manage detailed statistics and create contact lists based on campaign performance.

Data update and GDPR management

Infinity CRM allows you to import new contacts born on Marketing Automation, segmented via landing pages, forms, questionnaires or based on behavioral criteria. You can recover the contact clusters present in MA and import them into Infinity CRM, always keeping the GDPR & Privacy fields updated.

Recovering new contacts and segments

Once you have synchronized the contacts between Infinity and Marketing Automation, you can update the data automatically or manually. You can configure which of the two platforms should have priority in updating the data.

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