From Customer

data to Marketing

STRATEGY AUTOMATION EXPERIENCE PROCESS

Automation at the heart of your digital ecosystem.

From
Customer data
to Marketing

STRATEGY AUTOMATION EXPERIENCE PROCESS

Automation at the heart of your digital ecosystem.

 

MARKETING PLATFORM

Discover the potential of a CDP database technology

DATA COLLECT

Collect data and automate

Many systems used by Marketing and Sales teams (such as CRM, eMail, sites, social, etc…) produce a large amount of data but operate in compartments: Marketing Automation eliminate silos and guide your strategy;

COMPLIANCE

Data Management privacy first

Marketing Automation manages proprietary data (so-called Zero & First Party Data), customer privacy and more by controlling data flows between different systems and managing consent. A solution that protects your business, in actively managing and documenting flows and sources of consent;

COMPLIANCE

An approach
privacy first

Marketing Automation manages proprietary data (so-called Zero & First Party Data), customer privacy and more by controlling data flows between different systems and managing consent. A solution that protects your business in actively managing flows and sources of consent;

Want to see Marketing Automation in action?

CUSTOMER ENGAGEMENT

Surprise and retain your customers

Create automated email marketing flows capable of engaging new prospects or cultivating relationships with your current customers.
Discover the potential of marketing campaigns, surveys and the platform’s toolset;

CUSTOMER DATA PLATFORM

Data activaction and new business

Produce value and new business from your data: with a CDP, your Marketing team has an orchestrated data set that can be activated as targets or audience segments for use in the rest of your marketing platforms and channels.

CUSTOMER DATA PLATFORM

Data activaction and new business

Produce value and new business from your data: with a CDP, your Marketing team has a set of data orchestrated in such a way that it can be activated as targets or audience segments for use on other marketing platforms and channels.

MA – MARKETING AUTOMATION

An integrated solution
tailored
to your business

COMPANIES

Nimbly manage B2B processes, communicate with prospects and customers effectively.

HOSPITALITY

Integrated with leading PMSs and beyond: harness the full potential of your data.

OPTIMIZE YOUR BUSINESS

All your tools in one account

Too many tools, too much fragmented data? Here’s the solution you’ve been looking for.

CAMPAIGNS
MARKETING TOOL
AUTOMATION
SEGMENTATION
CUSTOMER JOURNEY

 

Campaign Manager

 

Create customized email campaigns and take advantage of different campaign options based on your conversion goals: choose from dem campaigns, A/B testing and the innovative Communication Flow (true automated funnels that leverage multiple assets created in MA).

 

Drag&Drop Editor

 

The platform provides all the editors (drag&drop) you need: create Surveys, Landing Pages, Contact Forms, emails and more; start from scratch, or take advantage of the many templates available for a communication strategy that is always customized.

Create your own streams

Take advantage of the Automation section to automate repetitive messages, or to accompany a Lead to a final conversion action thanks to Workflows. Your company’s internal processes will be far smoother, and you will save a great deal of time.

 

Automatic clusters and targets

 

Go beyond the concept of a list: with MA you can segment your customer base from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets brings great benefits in terms of message responsiveness and business.

 

All touchpoints

 

The role of the marketer today has radically evolved: one has almost become a customer experience designers. For this reason, it is essential to leverage every business touchpoint with automated tools, precisely to be able to deliver the right message at the right time.

CAMPAIGNS
MARKETING TOOL
AUTOMATION
SEGMENTATION
CUSTOMER JURNEY

Campaign Manager

Create customized email campaigns and take advantage of different campaign options based on your conversion goals: choose from dem campaigns, A/B testing.

 

Web Design Editor Drag&Drop

The platform provides all the editors (drag&drop) you need: create Surveys, Landing Pages, Contact Forms, emails and more; start from scratch, or take advantage of the many templates available for a communication strategy that is always customized.

 

Create your own flows

Take advantage of the Automation section to automate repetitive messages.
Your company’s internal processes will be far smoother, and you’ll save a lot of time.

Automatic clusters and targets

Go beyond the concept of a list: with MA you can segment your customer base from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets brings great benefits in terms of message responsiveness and business.

 

All touchpoints

Go beyond the concept of a list: with MA you can segment your customer base from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets brings great benefits in terms of message responsiveness and business.

 

Soluzioni

Piattaforme integrate per mercati verticali

Aziende

Personalizza le comunicazioni di marketing, risparmia tempo nella gestione di lead e customer.

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Hospitality

Sfrutta i dati del tuo PMS per ottenere nuove prenotazioni dirette e automatizzare processi.

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Richiedi una demo

Fissa una call con un consulente

Contattaci →

Risorse

Accedi a una raccolta completa di strumenti, supporto e contenuti per potenziare il tuo business con Marketing Automation.

BUILD

Integrazioni

Scopri tutte le piattaforme e le APP integrate a MA

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Infinity CRM

Sblocca il potenziale con le piattaforme Zucchetti 

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DISCOVERY

Partner

Scopri opzioni di partnership per te e i tuoi clienti

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Blog

Rimani aggiornato su news e tips di settore 

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HELP

FAQ

Trova risposte alle domande più frequenti

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p

Support

Hai bisogno di assistenza? Vai alla pagina dedicata

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LEARN

MA University

Impara ad usare Marketing Automation con i nostri corsi e risorse.

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