{"id":25994403,"date":"2024-10-16T14:13:42","date_gmt":"2024-10-16T12:13:42","guid":{"rendered":"https:\/\/marketingautomation.it\/project\/qualitando-and-marketing-automation\/"},"modified":"2025-01-30T17:34:01","modified_gmt":"2025-01-30T16:34:01","slug":"qualitando-and-marketing-automation","status":"publish","type":"project","link":"https:\/\/marketingautomation.it\/en\/project\/qualitando-and-marketing-automation\/","title":{"rendered":"Qualitando and Marketing Automation"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221;]<br \/>\n\t\t\t[et_pb_row admin_label=&#8221;row&#8221;]<br \/>\n\t\t\t\t[et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;]<\/p>\n<h2 class=\"wp-block-heading\">What is Qualitando?<\/h2>\n<p><strong>Qualitando <\/strong>is a tool that helps you <strong>promote products with intelligent questionnaires<\/strong>. Thanks to its features, you can know the real opinion of your audience in the facility and genuinely stimulate reviews and real-time feedback. The integration <strong>between Qualitando and Marketing Automation<\/strong> can give a boost to your marketing and sales activities, with a view to up-selling and cross-selling of services.<\/p>\n<p>Qualitando&#8217;s <strong>main features<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Newsletter;<\/li>\n<li>Hotspot Wi-Fi; <\/li>\n<li>Sondaggi, questionari, recensioni; <\/li>\n<li>Web App; <\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Qualitando and Marketing Automation<\/h2>\n<p>The primary integration between Qualitando and Marketing Automation concerns the <strong>Wi-Fi Hotspot functionality<\/strong>, considered one of the essential touchpoints for customer management in the facility.<\/p>\n<p>The Guest&#8217;s connection to the hotspot, in fact, provides us with <strong>the information that the guest is in the room<\/strong>: in this way we can communicate with him by sending him a message aimed at promoting products and services capable of improving his stay experience.<\/p>\n<h2 class=\"wp-block-heading\">Use Case: Marketing Automation Lead Lifecycle<\/h2>\n<p>With Marketing Automation you can <strong>manage the booking lifecycle<\/strong> from pre-stay to post-stay.<\/p>\n<p>You can therefore personalize the guest experience at all stages: from when they book, <strong>before check-in and after check-out <\/strong>(for example, by sending a satisfaction survey with MA a few hours after the end of the stay).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/10\/Progetto-senza-titolo-83.png\" alt=\"\" class=\"wp-image-25993000\" style=\"object-fit:cover\" srcset=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/10\/Progetto-senza-titolo-83.png 750w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/10\/Progetto-senza-titolo-83-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw\" \/><\/figure>\n<p>The integration <strong>with the Qualitando Wi-Fi hotspot<\/strong>, furthermore, allows you to trigger coherent messages even when the guest is in the room: proposing services offered by the facility. The contact data are, furthermore, acquired in MA with explicit consent.<\/p>\n<h2 class=\"wp-block-heading\">Info and useful links<\/h2>\n<p>Visit the <strong>Qualitando<\/strong> website here: <a href=\"https:\/\/www.qualitando.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.qualitando.com\/<\/a><\/p>\n<p>Contact <strong>your Marketing Automation PM<\/strong> to activate this feature.<\/p>\n<p>[\/et_pb_text][\/et_pb_column]<br \/>\n\t\t\t[\/et_pb_row]<br \/>\n\t\t[\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Qualitando? Qualitando is a tool that helps you promote products with intelligent questionnaires. Thanks to its features, you can know the real opinion of your audience in the facility and genuinely stimulate reviews and real-time feedback. The integration between Qualitando and Marketing Automation can give a boost to your marketing and sales activities, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":25993608,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[42],"project_tag":[],"class_list":["post-25994403","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cx-app-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qualitando and Marketing Automation - MA<\/title>\n<meta name=\"description\" content=\"In this post we explain the potential of the integration between the Qualitando tool and Marketing Automation for Hotels\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingautomation.it\/en\/project\/qualitando-and-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitando and Marketing Automation - 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