{"id":25990264,"date":"2023-07-04T15:56:34","date_gmt":"2023-07-04T13:56:34","guid":{"rendered":"https:\/\/marketingautomation.it\/marketing-automation\/"},"modified":"2025-03-04T11:21:08","modified_gmt":"2025-03-04T10:21:08","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/marketingautomation.it\/en\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"

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From Customer<\/strong><\/h3>\n

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data<\/strong> to Marketing<\/h3>\n

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Automation at the heart of your digital ecosystem.<\/p>\n

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From
Customer data<\/strong>
to Marketing<\/p>\n

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Automation at the heart of<\/strong> your digital ecosystem.<\/p>\n

 <\/p>\n

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Discover the potential of a CDP database technology<\/p>\n

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DATA COLLECT<\/p>\n

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Collect data and automate<\/p>\n

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Many systems used by Marketing and Sales teams (such as CRM, eMail, sites, social, etc…) produce a large amount of data but operate in compartments: Marketing Automation<\/strong> eliminate silos and guide your strategy;<\/p>\n

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COMPLIANCE<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#FFFFFF” text_font_size=”50px” text_line_height=”1.4em” custom_margin=”|-16px|2px|||” custom_padding=”||34px|||” text_font_size_tablet=”50px” text_font_size_phone=”30px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Data Management privacy first<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” custom_margin=”||24px|||” global_colors_info=”{}”]<\/p>\n

Marketing Automation manages proprietary data (so-called Zero & First Party Data), customer privacy and more by controlling data flows between different systems and managing consent. A solution that protects your business, in actively managing and documenting flows and sources of consent;<\/p>\n

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COMPLIANCE<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#FFFFFF” text_font_size=”50px” text_line_height=”1.4em” custom_margin=”|-16px|2px|||” custom_padding=”||34px|||” global_colors_info=”{}”]<\/p>\n

An approach
privacy first<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” width=”90%” custom_margin=”||24px|||” global_colors_info=”{}”]<\/p>\n

Marketing Automation manages proprietary data (so-called Zero & First Party Data), customer privacy and more by controlling data flows between different systems and managing consent. A solution that protects your business in actively managing flows and sources of consent;<\/p>\n

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Want to see Marketing Automation<\/strong> in action?<\/p>\n

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CUSTOMER ENGAGEMENT<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#FFFFFF” text_font_size=”50px” text_line_height=”1.4em” custom_margin=”||2px|||” custom_padding=”||33px|||” text_font_size_tablet=”50px” text_font_size_phone=”30px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Surprise and retain your customers<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” width=”90%” custom_margin=”||24px|||” global_colors_info=”{}”]<\/p>\n

Create automated email marketing flows capable of engaging new prospects or cultivating relationships with your current customers.
Discover the potential of marketing campaigns, surveys and the platform’s toolset;<\/p>\n

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CUSTOMER DATA PLATFORM<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” custom_margin=”||2px|||” global_colors_info=”{}”]<\/p>\n

Data activaction and new business<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” custom_margin=”||24px|||” global_colors_info=”{}”]<\/p>\n

Produce value and new business from your data: with a CDP, your Marketing team has an orchestrated data set that can be activated as targets or audience segments for use in the rest of your marketing platforms and channels.<\/p>\n

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CUSTOMER DATA PLATFORM<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#FFFFFF” text_font_size=”50px” text_line_height=”1.4em” custom_margin=”||33px||false|false” global_colors_info=”{}”]<\/p>\n

Data activaction and new business<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Roboto||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” width=”90%” custom_margin=”||24px|||” global_colors_info=”{}”]<\/p>\n

Produce value and new business from your data: with a CDP, your Marketing team has a set of data orchestrated in such a way that it can be activated as targets or audience segments for use on other marketing platforms and channels.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#f9f9fb” background_enable_image=”off” background_size=”contain” background_position=”bottom_right” background_horizontal_offset=”-1%” module_alignment=”right” custom_margin=”8px||||false|false” custom_padding=”0px||36px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.21.0″ _module_preset=”default” max_width=”1440px” custom_margin=”-13px|auto||auto||” custom_padding=”57px||37px|||” custom_padding_tablet=”||65px|||” custom_padding_phone=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#2e3192″ custom_margin=”||17px|||” text_orientation_tablet=”” text_orientation_phone=”” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

MA – MARKETING AUTOMATION<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins|300|||||||” text_text_color=”#0a0202″ text_font_size=”45px” text_line_height=”1.4em” header_2_font=”Poppins|500|||||||” header_2_text_align=”center” header_2_font_size=”45px” header_2_line_height=”1.2em” text_orientation=”center” text_font_size_tablet=”40px” text_font_size_phone=”30px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” header_2_text_align_tablet=”center” header_2_text_align_phone=”left” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”47px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

An integrated solution
\ntailored<\/strong> to your business<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” border_radii=”on|12px|12px|12px|12px” box_shadow_style=”preset2″ global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” max_width=”100%” height=”50px” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Rectangle-453-2.png” title_text=”Rectangle 453 (2)” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODcwMDQwIn19@” url_new_window=”on” align=”right” force_fullwidth=”on” _builder_version=”4.24.3″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”-51px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#2e3192″ text_font_size=”26px” custom_margin=”||29px|39px|false|false” text_font_size_tablet=”26px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\"\" COMPANIES<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#121127″ text_font_size=”17px” text_line_height=”1.5em” custom_margin=”5px|40px|27px|40px|false|false” text_font_size_tablet=”17px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Nimbly manage B2B processes, communicate with prospects and customers effectively.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODcwMDQwIn19@” url_new_window=”on” button_text=”Find out how” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|phone” _builder_version=”4.24.3″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#2e3192″ button_border_width=”0px” button_border_color=”#ffe1a7″ button_border_radius=”100px” button_font=”Poppins||||||||” button_icon=”$||divi||400″ button_on_hover=”off” custom_margin=”0px|0px|25px|35px|false|false” button_text_size_tablet=”” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” border_radii=”on|12px|12px|12px|12px” box_shadow_style=”preset2″ box_shadow_vertical=”10px” box_shadow_blur=”30px” global_colors_info=”{}”][et_pb_image src=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Rectangle-453-3.png” title_text=”Rectangle 453 (3)” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODcwMDA3In19@” url_new_window=”on” align=”right” force_fullwidth=”on” _builder_version=”4.24.3″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”-1px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins|700|||||||” text_text_color=”#2e3192″ text_font_size=”26px” custom_margin=”||29px|39px|false|false” text_font_size_tablet=”26px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

\"\" HOSPITALITY<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#121127″ text_font_size=”17px” text_line_height=”1.5em” custom_margin=”5px|40px|5px|40px|false|false” custom_padding=”||24px|||” text_font_size_tablet=”17px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Integrated with leading PMSs and beyond: harness the full potential of your data.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODcwMDA3In19@” url_new_window=”on” button_text=”Find out how” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|phone” _builder_version=”4.24.3″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#2e3192″ button_border_width=”0px” button_border_color=”#ffe1a7″ button_border_radius=”100px” button_font=”Poppins||||||||” button_icon=”$||divi||400″ button_on_hover=”off” custom_margin=”0px|0px|25px|35px|false|false” button_text_size_tablet=”” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”on|on|on” admin_label=”Expanding CTA Demo 01″ _builder_version=”4.27.4″ background_color=”#FFFFFF” background_enable_image=”off” background_blend=”overlay” custom_padding=”0px||160px|||” custom_padding_tablet=”0px||80px||false|false” custom_padding_phone=”0px||60px||false|false” da_disable_devices=”off|off|off” disabled=”on” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” width=”90%” max_width=”1395px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.2″ _module_preset=”default” global_colors_info=”{}”][dipi_expanding_cta content_title=”Are you ready to grow your business with Marketing Automation?” show_content_button=”on” content_button_text=”Request a demo” content_button_link=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” zoom_in_expanding=”1.1″ hide_header=”on” hide_backtotop=”on” overlay_above_background=”on” content_icon_color=”#FFFFFF” content_image_icon_width=”48px” container_padding=”100px|30px|100px|30px|false|false” content_width=”900px” content_bg_color=”#0F2682″ overlay_bg_use_color_gradient=”on” overlay_bg_color_gradient_direction=”211deg” overlay_bg_color_gradient_stops=”rgba(15,38,130,0.45) 0%|#0f2682 100%” overlay_bg_color_gradient_overlays_image=”on” overlay_bg_image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/03\/Vector-8.webp” container_padding_tablet=”100px|30px|100px|30px|false|false” container_padding_phone=”60px|20px|60px|20px|false|false” container_padding_last_edited=”on|phone” content_width_tablet=”900px” content_width_phone=”900px” content_width_last_edited=”on|desktop” _builder_version=”4.24.3″ 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_module_preset=”default” max_width=”1440px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#2e3192″ text_orientation=”center” custom_margin=”||16px|||” global_colors_info=”{}”]<\/p>\n

OPTIMIZE YOUR BUSINESS<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#0a0202″ text_font_size=”45px” text_line_height=”1.8em” header_font=”Raleway||||||||” header_font_size=”34px” header_2_font=”Poppins||||||||” header_2_text_align=”center” header_2_font_size=”50px” header_2_line_height=”1.2em” custom_margin=”||6px|||” custom_padding=”||11px|||” text_font_size_tablet=”40px” text_font_size_phone=”32px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”50px” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

All your tools in one account<\/strong><\/p>\n

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Too many tools, too much fragmented data? Here’s the solution you’ve been looking for.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” width=”95%” max_width=”1440px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][dipi_advanced_tabs tabs_container_padding=”3px|3px|3px|3px|true|true” tabs_item_padding=”10px|3px|10px|3px|false|true” content_padding=”10px|10px|10px|10px|false|false” content_margin=”10px|10px|10px|10px|false|false” tabs_item_bg_color=”RGBA(255,255,255,0)” tabs_item_active_bg_color=”gcid-e0610be2-4ba8-480f-b8e6-433f17925ab3″ module_class=”prova2″ _builder_version=”4.25.1″ _module_preset=”default” title_font=”Poppins||||||||” title_text_align=”center” title_text_color=”#0F2682″ title_active_font=”Poppins||||||||” title_active_text_align=”center” title_active_text_color=”#FFFFFF” title_active_font_size=”18px” subtitle_font=”Poppins||||||||” subtitle_text_align=”left” body_font=”Poppins||||||||” body_font_size=”16px” custom_button=”on” button_text_size=”17px” button_text_color=”#0F2682″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”0px” button_border_color=”RGBA(255,255,255,0)” button_font=”Poppins||||||||” button_icon=”$||divi||400″ button_icon_color=”#0F2682″ button_on_hover=”off” button_custom_margin=”7px|0px||0px|false|false” border_radii_tabs_wrapper=”on|100px|100px|100px|100px” border_width_all_tabs_wrapper=”2px” border_color_all_tabs_wrapper=”#0F2682″ border_radii_tabs_item_active=”on|40px|40px|40px|40px” global_colors_info=”{%22gcid-e0610be2-4ba8-480f-b8e6-433f17925ab3%22:%91%22tabs_item_active_bg_color%22%93}”][dipi_advanced_tabs_item title=”CAMPAIGNS” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Image@2x.png” img_placement=”row” img_container_width=”71%” img_container_max_width=”60%” content_image_align=”start” image_margin=”0px|10px|10px|10px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” _builder_version=”4.25.1″ _dynamic_attributes=”at_button_url” _module_preset=”default” title_font=”Poppins|600|||||||” title_font_size=”17px” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#2e3192″ button_border_radius=”100px” button_font=”Poppins||||||||” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”off” button_custom_margin=”28px||||false|false” button_custom_padding=”7px|41px|7px|24px|true|false” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

Campaign Manager<\/strong><\/h1>\n

 <\/p>\n

Create customized email campaigns and take advantage of different campaign options based on your conversion goals: choose from dem campaigns<\/strong>, A\/B testing <\/strong>and the innovative Communication Flow<\/strong> (true automated funnels that leverage multiple assets created in MA).<\/p>\n

[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=”MARKETING TOOL” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Group-1000001671@2x.png” img_placement=”row” img_container_width=”71%” img_container_max_width=”60%” content_image_align=”start” image_margin=”0px|10px|10px|10px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” _builder_version=”4.24.3″ _dynamic_attributes=”at_button_url” _module_preset=”default” title_font=”Poppins|600|||||||” title_font_size=”17px” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#2e3192″ button_border_radius=”100px” button_font=”Poppins||||||||” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”off” button_custom_margin=”28px||||false|false” button_custom_padding=”7px|41px|7px|24px|true|false” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

Drag&Drop Editor<\/strong><\/h1>\n

 <\/p>\n

The platform provides all the editors (drag&drop) you need: create Surveys, Landing Pages, Contact Forms, emails<\/strong> and more; start from scratch, or take advantage of the many templates available for a communication strategy that is always customized.<\/p>\n

[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=”AUTOMATION” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Image@2x-2.png” img_placement=”row” img_container_width=”71%” img_container_max_width=”60%” content_image_align=”start” image_margin=”0px|10px|10px|10px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” _builder_version=”4.25.1″ _dynamic_attributes=”at_button_url” _module_preset=”default” title_font=”Poppins|600|||||||” title_font_size=”17px” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#2e3192″ button_border_radius=”100px” button_font=”Poppins||||||||” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”off” button_custom_margin=”28px||||false|false” button_custom_padding=”7px|41px|7px|24px|true|false” global_colors_info=”{}”]<\/p>\n

Create your own streams<\/h4>\n

Take advantage of the Automation section to automate repetitive messages<\/strong>, or to accompany a Lead to a final conversion action thanks to Workflows. Your company’s internal processes will be far smoother, and you will save a great deal of time.<\/p>\n

[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=”SEGMENTATION” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Image@2x-1.png” img_placement=”row” img_container_width=”71%” img_container_max_width=”60%” content_image_align=”start” image_margin=”0px|10px|10px|10px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” _builder_version=”4.24.3″ _dynamic_attributes=”at_button_url” _module_preset=”default” title_font=”Poppins|600|||||||” title_font_size=”17px” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#2e3192″ button_border_radius=”100px” button_font=”Poppins||||||||” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”off” button_custom_margin=”28px||||false|false” button_custom_padding=”7px|41px|7px|24px|true|false” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

Automatic clusters and targets<\/strong><\/h1>\n

 <\/p>\n

Go beyond the concept of a list: with MA you can segment your customer base<\/strong> from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets<\/strong> brings great benefits in terms of message responsiveness and business.<\/p>\n

[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=”CUSTOMER JOURNEY” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Image@2x-2.png” img_placement=”row” img_container_width=”71%” img_container_max_width=”60%” content_image_align=”start” image_margin=”0px|10px|10px|10px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” _builder_version=”4.24.3″ _dynamic_attributes=”at_button_url” _module_preset=”default” title_font=”Poppins|600|||||||” title_font_size=”17px” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#2e3192″ button_border_radius=”100px” button_font=”Poppins||||||||” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”off” button_custom_margin=”28px||||false|false” button_custom_padding=”7px|41px|7px|24px|true|false” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

All touchpoints<\/strong><\/h1>\n

 <\/p>\n

The role of the marketer today has radically evolved: one has almost become a customer experience designers<\/strong>. For this reason, it is essential to leverage every business touchpoint with automated tools, precisely to be able to deliver the right message at the right time.<\/p>\n

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Campaign Manager<\/strong><\/h1>\n

Create customized email campaigns and take advantage of different campaign options based on your conversion goals: choose from dem campaigns<\/strong>, A\/B testing<\/strong>.<\/p>\n

\u00a0<\/div>\n

[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=”MARKETING TOOL” admin_label=”Web Design” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Group-1000001671@2x.png” img_placement=”row” img_container_width=”40%” image_margin=”0px|40px|0px|0px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” font_icon=”\ue609||divi||400″ font_icon_active=”\ue609||divi||400″ tab_icon_placement=”top” tab_icon_placement_phone=”left” image_margin_tablet=”0px|0px|30px|0px|false|false” image_margin_phone=”0px|0px|30px|0px|false|false” image_margin_last_edited=”on|phone” _builder_version=”4.24.3″ _dynamic_attributes=”at_button_url” _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#FFFFFF” button_bg_color=”#0F2682″ button_border_color=”RGBA(255,255,255,0)” button_border_radius=”40px” button_use_icon=”on” button_icon=”$||divi||400″ button_custom_margin=”20px||||false|false” button_custom_padding=”10px|20px|10px|20px|false|false” border_radii_image=”on|10px|10px|10px|10px” global_colors_info=”{}” icon_alignment_horz1_phone=”center” icon_placement_phone=”left”]<\/p>\n

Web Design Editor Drag&Drop<\/h4>\n

The platform provides all the editors (drag&drop) you need: create Surveys, Landing Pages, Contact Forms, emails<\/strong> and more; start from scratch, or take advantage of the many templates available for a communication strategy that is always customized.<\/p>\n

\u00a0<\/div>\n

[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=”AUTOMATION” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Image@2x-2.png” img_placement=”row” img_container_width=”40%” image_margin=”0px|40px|0px|0px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” font_icon=”\ue029||divi||400″ font_icon_active=”\ue029||divi||400″ tab_icon_placement=”top” tab_icon_placement_phone=”left” image_margin_tablet=”0px|0px|30px|0px|false|false” image_margin_phone=”0px|0px|30px|0px|false|false” image_margin_last_edited=”on|phone” _builder_version=”4.25.1″ _dynamic_attributes=”at_button_url” _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#FFFFFF” button_bg_color=”#0F2682″ button_border_color=”RGBA(255,255,255,0)” button_border_radius=”40px” button_use_icon=”on” button_icon=”$||divi||400″ button_custom_margin=”20px||||false|false” button_custom_padding=”10px|20px|10px|20px|false|false” border_radii_image=”on|10px|10px|10px|10px” global_colors_info=”{}” icon_placement_phone=”left”]<\/p>\n

Create your own flows<\/h4>\n

Take advantage of the Automation section to automate repetitive messages.<\/strong>
\nYour company’s internal processes will be far smoother, and you’ll save a lot of time.<\/p>\n

[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=”SEGMENTATION” admin_label=”SEO” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Image@2x-1.png” img_placement=”row” img_container_width=”40%” image_margin=”0px|40px|0px|0px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” font_icon=”\uf080||fa||400″ font_icon_active=”\uf080||fa||400″ tab_icon_placement=”top” tab_icon_placement_phone=”left” image_margin_tablet=”0px|0px|30px|0px|false|false” image_margin_phone=”0px|0px|30px|0px|false|false” image_margin_last_edited=”on|phone” _builder_version=”4.24.3″ _dynamic_attributes=”at_button_url” _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#FFFFFF” button_bg_color=”#0F2682″ button_border_width=”-1px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”40px” button_use_icon=”on” button_icon=”$||divi||400″ button_on_hover=”off” button_custom_margin=”20px||||false|false” button_custom_padding=”10px|20px|10px|20px|false|false” border_radii_image=”on|10px|10px|10px|10px” global_colors_info=”{}” icon_placement_phone=”left”]<\/p>\n

Automatic clusters and targets<\/h4>\n

Go beyond the concept of a list: with MA you can segment your customer base<\/strong> from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets<\/strong> brings great benefits in terms of message responsiveness and business.<\/p>\n

\u00a0<\/div>\n

[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=”CUSTOMER JURNEY” admin_label=”SEO” image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Image@2x-2.png” img_placement=”row” img_container_width=”40%” image_margin=”0px|40px|0px|0px|false|false” use_button=”on” at_button_text=”Request a demo” at_button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODY5OTYzIn19@” at_button_url_new_window=”1″ tab_media=”none” font_icon=”\uf080||fa||400″ font_icon_active=”\uf080||fa||400″ tab_icon_placement=”top” tab_icon_placement_phone=”left” image_margin_tablet=”0px|0px|30px|0px|false|false” image_margin_phone=”0px|0px|30px|0px|false|false” image_margin_last_edited=”on|phone” _builder_version=”4.24.3″ _dynamic_attributes=”at_button_url” _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#FFFFFF” button_bg_color=”#0F2682″ button_border_color=”RGBA(255,255,255,0)” button_border_radius=”40px” button_use_icon=”on” button_icon=”$||divi||400″ button_custom_margin=”20px||||false|false” button_custom_padding=”10px|20px|10px|20px|false|false” border_radii_image=”on|10px|10px|10px|10px” global_colors_info=”{}” icon_placement_phone=”left”]<\/p>\n

All touchpoints<\/h4>\n

Go beyond the concept of a list: with MA you can segment your customer base<\/strong> from all master data, behavioral data, and based on preferences expressed by customers and prospects. The creation of targeted targets<\/strong> brings great benefits in terms of message responsiveness and business.<\/p>\n

\u00a0<\/div>\n

[\/dipi_advanced_tabs_item][\/dipi_advanced_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_image=”https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/03\/Vector-3.png” background_size=”custom” background_image_height=”100%” background_position=”bottom_left” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” max_width=”1440px” custom_padding=”17px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#2e3192″ custom_margin=”||14px|35px|false|false” custom_margin_tablet=”||14px|35px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

FROM OUR BLOG<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#0a0a0a” text_font_size=”49px” text_line_height=”1.4em” module_alignment=”left” custom_margin=”||-8px|35px|false|false” custom_margin_tablet=”||-8px|35px|false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”49px” text_font_size_phone=”30px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Marketing Automation Stories<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” max_width=”1440px” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg1NiJ9fQ==@” url_new_window=”on” button_text=”Read all the news” button_alignment=”left” _builder_version=”4.24.3″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”17px” button_text_color=”#2e3192″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”2px” button_border_color=”#2e3192″ button_border_radius=”100px” button_font=”Poppins||||||||” button_use_icon=”off” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-66px” transform_translate_tablet=”0px|-66px” transform_translate_phone=”1px|0px” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” z_index=”9999″ custom_margin=”-7px|25px|||false|false” button_text_size_tablet=”17px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” max_width=”1440px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][dipi_blog_slider include_categories=”all” show_more=”on” show_more_text=”Read more” show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” space_between=”43″ navigation=”on” pagination=”on” navigation_size=”32″ navigation_color=”#0F2682″ pagination_active_color=”#0F2682″ columns_tablet=”” columns_phone=”” columns_last_edited=”on|phone” space_between_tablet=”43″ space_between_phone=”24″ space_between_last_edited=”on|phone” navigation_size_tablet=”32″ navigation_size_phone=”32″ navigation_size_last_edited=”on|phone” _builder_version=”4.25.1″ _module_preset=”default” header_font=”Poppins||||||||” header_font_size=”20px” header_line_height=”1.2em” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#0F2682″ button_border_width=”0px” button_border_radius=”30px” button_font=”Poppins||||||||” button_use_icon=”off” button_custom_margin=”|||0px|false|false” button_custom_padding=”|25px||25px|false|false” border_radii_image=”on|15px|15px|15px|15px” box_shadow_style_image=”preset1″ global_colors_info=”{}”][\/dipi_blog_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

From Customerdata to Marketing

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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STRATEGY AUTOMATION EXPERIENCE PROCESS<\/span><\/span><\/span><\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Automation at the heart of your digital ecosystem.FromCustomer datato Marketing
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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STRATEGY AUTOMATION EXPERIENCE PROCESS<\/span><\/span><\/span><\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Automation at the heart of your digital ecosystem. […]<\/p>\n","protected":false},"author":4,"featured_media":25990108,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-25990264","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMarketing Automation - MA<\/title>\n<meta name=\"description\" content=\"Your Marketing Automation solution: automate and personalize your messages to customers and prospects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingautomation.it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation - MA\" \/>\n<meta property=\"og:description\" content=\"Your Marketing Automation solution: automate and personalize your messages to customers and prospects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketingautomation.it\/\" \/>\n<meta property=\"og:site_name\" content=\"MA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T10:21:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/02\/Logo-MA-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"52 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketingautomation.it\/\",\"url\":\"https:\/\/marketingautomation.it\/\",\"name\":\"Marketing Automation - 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