{"id":25990253,"date":"2023-07-31T16:14:14","date_gmt":"2023-07-31T14:14:14","guid":{"rendered":"https:\/\/marketingautomation.it\/blog\/"},"modified":"2025-01-28T17:08:09","modified_gmt":"2025-01-28T16:08:09","slug":"blog","status":"publish","type":"page","link":"https:\/\/marketingautomation.it\/en\/blog\/","title":{"rendered":"Blog Marketing Automation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-e0610be2-4ba8-480f-b8e6-433f17925ab3&#8243; background_image=&#8221;https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/03\/Vector-9.png&#8221; background_size=&#8221;custom&#8221; background_image_height=&#8221;87%&#8221; background_position=&#8221;top_right&#8221; custom_padding=&#8221;42px|||||&#8221; da_disable_devices=&#8221;off|off|off&#8221; 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data-pagination=\"off\"\n\t\t    data-autoplay=\"off\"\n\t\t    data-autoplayspeed=\"5000\"\n\t\t    data-pauseonhover=\"on\"\n\t\t    data-effect=\"slide\"\n\t\t    data-rotate=\"50\"\n\t\t    data-dynamicbullets=\"on\"\n\t\t    data-ordernumber=\"0\"\n\t\t    data-centered=\"off\"\n\t\t    data-spacebetween_tablet=\"&#8221;71&#8243;\"\n\t\t    data-spacebetween_phone=\"&#8221;71&#8243;\"\n\t\t    data-shadow=\"true\">\n\t\t        <div class=\"swiper-container\">\n\t\t            <div class=\"dipi-blog-slider-wrapper\">\n\t\t                <div class=\"dipi-blog-post clearfix category-top-content-en\">\n<div class=\"dipi-entry-featured-image-url dipi-none\">\n\n\t\t<a    \n        class=\"dipi-blog-post-overlay-link\"\n        href=\"https:\/\/marketingautomation.it\/en\/marketing-automation-what-it-is-and-how-it-works\/\"\n        target=\"\"\n        aria-label=\"Marketing Automation what it is and how it works\"\n    ><\/a>\n\t\n    <div class=\"dipi-blog-post-overlay\">\n            <\/div>\n\n    <img\n                decoding=\"async\"\n                loading=\"lazy\"\n                class=\"wp-post-image\"\n                src=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/03\/progetto-senza-titolo-55-66194f7af1183.webp\"\n                alt=\"\"\n                srcset=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/03\/progetto-senza-titolo-55-66194f7af1183.webp 768w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/03\/progetto-senza-titolo-55-66194f7af1183.webp 980w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/03\/progetto-senza-titolo-55-66194f7af1183.webp 1024w\"\n                sizes=\"(max-width: 768px) 768px, (max-width: 980px) 980px, 1024px\"\n            \/>\n            \n<\/div><div class=\"dipi-post-content\">\n    <div class=\"dipi-categories\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/category\/top-content-en\/\" rel=\"tag\">Top Content<\/a>    <\/div>\n    <h2 class=\"dipi-entry-title\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/marketing-automation-what-it-is-and-how-it-works\/\" \n        target=\"\"\n        aria-label=\"Marketing Automation what it is and how it works\"\n    >\n            Marketing Automation what it is and how it works        <\/a>\n    <\/h2>        <\/div><!-- dipi-post-content --><\/div><!-- dipi-blog-post -->\n<div class=\"dipi-blog-post clearfix category-hospitality-en category-top-content-en\">\n<div class=\"dipi-entry-featured-image-url dipi-none\">\n\n\t\t<a    \n        class=\"dipi-blog-post-overlay-link\"\n        href=\"https:\/\/marketingautomation.it\/en\/how-marketing-automation-revolutionizes-the-world-of-hospitality\/\"\n        target=\"\"\n        aria-label=\"How Marketing Automation revolutionizes the world of Hospitality\"\n    ><\/a>\n\t\n    <div class=\"dipi-blog-post-overlay\">\n            <\/div>\n\n    <img\n                decoding=\"async\"\n                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class=\"dipi-entry-title\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/how-marketing-automation-revolutionizes-the-world-of-hospitality\/\" \n        target=\"\"\n        aria-label=\"How Marketing Automation revolutionizes the world of Hospitality\"\n    >\n            How Marketing Automation revolutionizes the world of Hospitality        <\/a>\n    <\/h2>        <\/div><!-- dipi-post-content --><\/div><!-- dipi-blog-post -->\n<div class=\"dipi-blog-post clearfix category-hospitality-en\">\n<div class=\"dipi-entry-featured-image-url dipi-none\">\n\n\t\t<a    \n        class=\"dipi-blog-post-overlay-link\"\n        href=\"https:\/\/marketingautomation.it\/en\/tourism-market-segmentation-leverage-pms-data-2\/\"\n        target=\"\"\n        aria-label=\"Tourism market segmentation: leverage PMS data\"\n    ><\/a>\n\t\n    <div class=\"dipi-blog-post-overlay\">\n            <\/div>\n\n    <img\n                decoding=\"async\"\n                loading=\"lazy\"\n                class=\"wp-post-image\"\n                src=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Senza-titolo-1200-x-600-px.jpg\"\n                alt=\"\"\n                srcset=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Senza-titolo-1200-x-600-px.jpg 768w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Senza-titolo-1200-x-600-px.jpg 980w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Senza-titolo-1200-x-600-px.jpg 1024w\"\n                sizes=\"(max-width: 768px) 768px, (max-width: 980px) 980px, 1024px\"\n            \/>\n            \n<\/div><div class=\"dipi-post-content\">\n    <div class=\"dipi-categories\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/category\/hospitality-en\/\" rel=\"tag\">Hospitality<\/a>    <\/div>\n    <h2 class=\"dipi-entry-title\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/tourism-market-segmentation-leverage-pms-data-2\/\" \n        target=\"\"\n        aria-label=\"Tourism market segmentation: leverage PMS data\"\n    >\n            Tourism market segmentation: leverage PMS data        <\/a>\n    <\/h2>        <\/div><!-- dipi-post-content --><\/div><!-- dipi-blog-post -->\n<div class=\"dipi-blog-post clearfix category-b2b-en\">\n<div class=\"dipi-entry-featured-image-url dipi-none\">\n\n\t\t<a    \n        class=\"dipi-blog-post-overlay-link\"\n        href=\"https:\/\/marketingautomation.it\/en\/crm-and-marketing-automation-strategic-advantages-of-integration\/\"\n        target=\"\"\n        aria-label=\"CRM and Marketing Automation: strategic advantages of integration\"\n    ><\/a>\n\t\n    <div class=\"dipi-blog-post-overlay\">\n            <\/div>\n\n    <img\n                decoding=\"async\"\n                loading=\"lazy\"\n                class=\"wp-post-image\"\n                src=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/05\/CRM-e-Marketing-Automation1.png\"\n                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integration        <\/a>\n    <\/h2>        <\/div><!-- dipi-post-content --><\/div><!-- dipi-blog-post -->\n<div class=\"dipi-blog-post clearfix category-hospitality-en category-hospitality-en category-top-content-en category-top-content-en\">\n<div class=\"dipi-entry-featured-image-url dipi-none\">\n\n\t\t<a    \n        class=\"dipi-blog-post-overlay-link\"\n        href=\"https:\/\/marketingautomation.it\/en\/loyalty-program-for-hotels-examples-and-best-practices\/\"\n        target=\"\"\n        aria-label=\"Loyalty Program for Hotels: Examples and Best Practices\"\n    ><\/a>\n\t\n    <div class=\"dipi-blog-post-overlay\">\n            <\/div>\n\n    <img\n                decoding=\"async\"\n                loading=\"lazy\"\n                class=\"wp-post-image\"\n                src=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/09\/23-1.jpg\"\n                alt=\"\"\n                srcset=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/09\/23-1.jpg 768w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/09\/23-1.jpg 980w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/09\/23-1.jpg 1024w\"\n                sizes=\"(max-width: 768px) 768px, (max-width: 980px) 980px, 1024px\"\n            \/>\n            \n<\/div><div class=\"dipi-post-content\">\n    <div class=\"dipi-categories\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/category\/hospitality-en\/\" rel=\"tag\">Hospitality<\/a>, <a href=\"https:\/\/marketingautomation.it\/en\/category\/hospitality-en\/\" rel=\"tag\">Hospitality<\/a>, <a href=\"https:\/\/marketingautomation.it\/en\/category\/top-content-en\/\" rel=\"tag\">Top Content<\/a>, <a href=\"https:\/\/marketingautomation.it\/en\/category\/top-content-en\/\" rel=\"tag\">Top Content<\/a>    <\/div>\n    <h2 class=\"dipi-entry-title\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/loyalty-program-for-hotels-examples-and-best-practices\/\" \n        target=\"\"\n        aria-label=\"Loyalty Program for Hotels: Examples and Best Practices\"\n    >\n            Loyalty Program for Hotels: Examples and Best Practices        <\/a>\n    <\/h2>        <\/div><!-- dipi-post-content --><\/div><!-- dipi-blog-post -->\n<div class=\"dipi-blog-post clearfix category-b2b category-b2b-en category-hospitality category-hospitality-en\">\n<div class=\"dipi-entry-featured-image-url dipi-none\">\n\n\t\t<a    \n        class=\"dipi-blog-post-overlay-link\"\n        href=\"https:\/\/marketingautomation.it\/en\/email-marketing-metrics-every-business-should-track\/\"\n        target=\"\"\n        aria-label=\"Email Marketing Metrics Every Business Should Track\"\n    ><\/a>\n\t\n    <div class=\"dipi-blog-post-overlay\">\n            <\/div>\n\n    <img\n                decoding=\"async\"\n                loading=\"lazy\"\n                class=\"wp-post-image\"\n                src=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Metriche-del-Mail-Marketing-che-ogni-azienda-dovrebbe-monitorare.jpg\"\n                alt=\"\"\n                srcset=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Metriche-del-Mail-Marketing-che-ogni-azienda-dovrebbe-monitorare.jpg 768w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Metriche-del-Mail-Marketing-che-ogni-azienda-dovrebbe-monitorare.jpg 980w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Metriche-del-Mail-Marketing-che-ogni-azienda-dovrebbe-monitorare.jpg 1024w\"\n                sizes=\"(max-width: 768px) 768px, (max-width: 980px) 980px, 1024px\"\n            \/>\n            \n<\/div><div class=\"dipi-post-content\">\n    <div class=\"dipi-categories\">\n        <a href=\"https:\/\/marketingautomation.it\/category\/b2b\/\" rel=\"tag\">B2B<\/a>, <a href=\"https:\/\/marketingautomation.it\/en\/category\/b2b-en\/\" rel=\"tag\">B2B<\/a>, <a href=\"https:\/\/marketingautomation.it\/category\/hospitality\/\" rel=\"tag\">Hospitality<\/a>, <a href=\"https:\/\/marketingautomation.it\/en\/category\/hospitality-en\/\" rel=\"tag\">Hospitality<\/a>    <\/div>\n    <h2 class=\"dipi-entry-title\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/email-marketing-metrics-every-business-should-track\/\" \n        target=\"\"\n        aria-label=\"Email Marketing Metrics Every Business Should Track\"\n    >\n            Email Marketing Metrics Every Business Should Track        <\/a>\n    <\/h2>        <\/div><!-- dipi-post-content --><\/div><!-- dipi-blog-post -->\n<div class=\"dipi-blog-post clearfix category-b2b\">\n<div class=\"dipi-entry-featured-image-url dipi-none\">\n\n\t\t<a    \n        class=\"dipi-blog-post-overlay-link\"\n        href=\"https:\/\/marketingautomation.it\/en\/b2b-marketing-customer-relationship-strategies-and-tools\/\"\n        target=\"\"\n        aria-label=\"B2B Marketing: Customer Relationship Strategies and Tools\"\n    ><\/a>\n\t\n    <div class=\"dipi-blog-post-overlay\">\n            <\/div>\n\n    <img\n                decoding=\"async\"\n                loading=\"lazy\"\n                class=\"wp-post-image\"\n                src=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/08\/23.jpg\"\n                alt=\"\"\n                srcset=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/08\/23.jpg 768w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/08\/23.jpg 980w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/08\/23.jpg 1024w\"\n                sizes=\"(max-width: 768px) 768px, (max-width: 980px) 980px, 1024px\"\n            \/>\n            \n<\/div><div class=\"dipi-post-content\">\n    <div class=\"dipi-categories\">\n      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srcset=\"https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Senza-titolo-1200-x-600-px.jpg 768w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Senza-titolo-1200-x-600-px.jpg 980w, https:\/\/marketingautomation.it\/wp-content\/uploads\/2024\/04\/Senza-titolo-1200-x-600-px.jpg 1024w\"\n                sizes=\"(max-width: 768px) 768px, (max-width: 980px) 980px, 1024px\"\n            \/>\n            \n<\/div><div class=\"dipi-post-content\">\n    <div class=\"dipi-categories\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/category\/hospitality-en\/\" rel=\"tag\">Hospitality<\/a>    <\/div>\n    <h2 class=\"dipi-entry-title\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/tourism-market-segmentation-leverage-pms-data\/\" \n        target=\"\"\n        aria-label=\"Tourism market segmentation: leverage PMS data\"\n    >\n            Tourism market segmentation: leverage PMS data        <\/a>\n    <\/h2>        <\/div><!-- 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1024w\"\n                sizes=\"(max-width: 768px) 768px, (max-width: 980px) 980px, 1024px\"\n            \/>\n            \n<\/div><div class=\"dipi-post-content\">\n    <div class=\"dipi-categories\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/category\/b2b-en\/\" rel=\"tag\">B2B<\/a>    <\/div>\n    <h2 class=\"dipi-entry-title\">\n        <a href=\"https:\/\/marketingautomation.it\/en\/how-marketing-automation-revolutionizes-b2b\/\" \n        target=\"\"\n        aria-label=\"How Marketing Automation Revolutionizes B2B.\"\n    >\n            How Marketing Automation Revolutionizes B2B.        <\/a>\n    <\/h2>        <\/div><!-- dipi-post-content --><\/div><!-- dipi-blog-post -->\n\n\t\t            <\/div>\n\t\t        <\/div>\n\t\t        \n\t\t        <div class=\"swiper-container-horizontal\">\n\t\t            \n\t\t        <\/div>\n\t\t    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