by Santino Cundari | Mar 12, 2025 | Hospitality, Top Content
In this article, we will give you an introductory overview of the world of Marketing Automation for the Hospitality sector (we will use this word in a broad sense, referring to hotel groups of any size, large chains or individual Hotels. In the vibrant Hospitality...
by Santino Cundari | Mar 1, 2025 | Hospitality
Market segmentation in tourism is a key activity for the success of an accommodation facility (regardless of its size). It involves a detailed analysis that ultimately aims to create groups (or clusters) of customers and potential customers who share certain...
by Santino Cundari | Feb 14, 2025 | Hospitality, Hospitality, Top Content, Top Content
A Loyalty Program for Hotels is, first of all, an effective way to thank, incentivize and retain your customers. The customer, as is now known, chooses to stay at a facility for a series of reasons… intertwined with each other. An example of a choice process...
by Santino Cundari | Jan 26, 2025 | B2B, B2B, Hospitality, Hospitality
Let us guess: you’ve been communicating with your customers for a while now and you still can’t figure out your way around the many email marketing metrics available to you? Let’s try to answer all your doubts here. Evaluating the performance of your...
by Santino Cundari | Apr 11, 2024 | Hospitality
Market segmentation in tourism is a key activity for the success of an accommodation facility (regardless of its size). It involves a detailed analysis that ultimately aims to create groups (or clusters) of customers and potential customers who share certain...