by Santino Cundari | May 13, 2024 | B2B, B2B
In this article we will try to answer some of the main questions that revolve around the concept of Lead Scoring, with particular reference to the world of B2B. Introduction When designing a new marketing strategy to promote our company’s products or services,...
by Santino Cundari | May 6, 2024 | B2B
Generally, all advanced SMEs – and with a business consolidated over the years – are equipped with a CRM (Customer Relationship Management) system. But it is quite rare today to find SMEs with integrated CRM and Marketing Automation systems. As is known,...
by Santino Cundari | Feb 4, 2024 | B2B
Index Introduction: Definition of Marketing Automation The Benefits of Marketing Automation in B2B Key Features of Marketing Automation Platforms for B2B. Practical Examples of Applying Marketing Automation in B2B The B2B Market and the Importance of Communication Why...