by Santino Cundari | Feb 21, 2025 | B2B
Generally, all advanced SMEs – and with a business consolidated over the years – are equipped with a CRM (Customer Relationship Management) system. But it is quite rare today to find SMEs with integrated CRM and Marketing Automation systems. As is known,...
by Santino Cundari | Jan 26, 2025 | B2B, B2B, Hospitality, Hospitality
Let us guess: you’ve been communicating with your customers for a while now and you still can’t figure out your way around the many email marketing metrics available to you? Let’s try to answer all your doubts here. Evaluating the performance of your...
by Santino Cundari | May 13, 2024 | B2B
In this article we will try to answer some of the main questions that revolve around the concept of Lead Scoring, with particular reference to the world of B2B. Introduction When designing a new marketing strategy to promote our company’s products or services,...
by Santino Cundari | Feb 4, 2024 | B2B
Introduction: Definition of Marketing Automation Welcome to the world of Marketing Automation, an innovative field where advanced software takes over repetitive marketing activities, allowing you to personalize communication and improve campaign effectiveness without...