Tourism market segmentation: leverage PMS data
Market segmentation in tourism is a key activity for the success of an accommodation facility (regardless of its size). It involves a detailed analysis that ultimately aims to create groups (or clusters) of customers and potential customers who share certain...
Marketing Automation what it is and how it works
In this article, we will give you an introductory overview of the world of Marketing Automation. In particular, you will discover the benefits of implementing processes such as automating repetitive business tasks, such as managing a new lead or customer retention...
How Marketing Automation revolutionizes the world of Hospitality
In this article, we will give you an introductory overview of the world of Marketing Automation for the Hospitality sector (we will use this word in a broad sense, referring to hotel groups of any size, large chains or individual Hotels. In the vibrant Hospitality...
