by Santino Cundari | Jan 26, 2025 | B2B, B2B, Hospitality, Hospitality
Let us guess: you’ve been communicating with your customers for a while now and you still can’t figure out your way around the many email marketing metrics available to you? Let’s try to answer all your doubts here. Evaluating the performance of your...
by Santino Cundari | Aug 26, 2024 | B2B
When we talk about B2B Marketing we are referring to a concept that can be expressed as that set of actions to support the company’s promotional strategy. The B2B market encompasses a varied and complex world; speaking about it in a univocal way can often be a...
by Santino Cundari | May 13, 2024 | B2B
In this article we will try to answer some of the main questions that revolve around the concept of Lead Scoring, with particular reference to the world of B2B. Introduction When designing a new marketing strategy to promote our company’s products or services,...
by Santino Cundari | Apr 11, 2024 | Hospitality
Market segmentation in tourism is a key activity for the success of an accommodation facility (regardless of its size). It involves a detailed analysis that ultimately aims to create groups (or clusters) of customers and potential customers who share certain...
by Santino Cundari | Feb 4, 2024 | B2B
Introduction: Definition of Marketing Automation Welcome to the world of Marketing Automation, an innovative field where advanced software takes over repetitive marketing activities, allowing you to personalize communication and improve campaign effectiveness without...