B2B Marketing: Customer Relationship Strategies and Tools
When we talk about B2B Marketing we are referring to a concept that can be expressed as that set of actions to support the company’s promotional strategy. The B2B market encompasses a varied and complex world; speaking about it in a univocal way can often be a...
Lead Scoring: what is it and how does it work?
In this article we will try to answer some of the main questions that revolve around the concept of Lead Scoring, with particular reference to the world of B2B. Introduction When designing a new marketing strategy to promote our company’s products or services,...
CRM and Marketing Automation: strategic advantages of integration
Generally, all advanced SMEs – and with a business consolidated over the years – are equipped with a CRM (Customer Relationship Management) system. But it is quite rare today to find SMEs with integrated CRM and Marketing Automation systems. As is known,...
