by Santino Cundari | May 13, 2024 | B2B, B2B
In this article we will try to answer some of the main questions that revolve around the concept of Lead Scoring, with particular reference to the world of B2B. Introduction When designing a new marketing strategy to promote our company’s products or services,...
by Santino Cundari | May 6, 2024 | B2B
Generally, all advanced SMEs – and with a business consolidated over the years – are equipped with a CRM (Customer Relationship Management) system. But it is quite rare today to find SMEs with integrated CRM and Marketing Automation systems. As is known,...
by Santino Cundari | Apr 23, 2024 | Hospitality
Market segmentation in tourism is a key activity for the success of an accommodation facility (regardless of its size). It involves a detailed analysis that ultimately aims to create groups (or clusters) of customers and potential customers who share certain...
by Santino Cundari | Apr 11, 2024 | Hospitality
Market segmentation in tourism is a key activity for the success of an accommodation facility (regardless of its size). It involves a detailed analysis that ultimately aims to create groups (or clusters) of customers and potential customers who share certain...
by Santino Cundari | Mar 22, 2024 | Top Content
In this article, we will give you an introductory overview of the world of Marketing Automation. In particular, you will discover the benefits of implementing processes such as automating repetitive business tasks, such as managing a new lead or customer retention...