by Santino Cundari | Mar 12, 2025 | Hospitality, Top Content
In this article, we will give you an introductory overview of the world of Marketing Automation for the Hospitality sector (we will use this word in a broad sense, referring to hotel groups of any size, large chains or individual Hotels. In the vibrant Hospitality...
by Santino Cundari | Mar 7, 2025 | Top Content
In this article, we will give you an introductory overview of the world of Marketing Automation. In particular, you will discover the benefits of implementing processes such as automating repetitive business tasks, such as managing a new lead or customer retention...
by Santino Cundari | Mar 1, 2025 | Hospitality
Market segmentation in tourism is a key activity for the success of an accommodation facility (regardless of its size). It involves a detailed analysis that ultimately aims to create groups (or clusters) of customers and potential customers who share certain...
by Santino Cundari | Feb 21, 2025 | B2B
Generally, all advanced SMEs – and with a business consolidated over the years – are equipped with a CRM (Customer Relationship Management) system. But it is quite rare today to find SMEs with integrated CRM and Marketing Automation systems. As is known,...
by Santino Cundari | Feb 14, 2025 | Hospitality, Hospitality, Top Content, Top Content
A Loyalty Program for Hotels is, first of all, an effective way to thank, incentivize and retain your customers. The customer, as is now known, chooses to stay at a facility for a series of reasons… intertwined with each other. An example of a choice process...